A flexible palette of twelve colours spans warm to cool, light to dark. It allows for vibrant, high-contrast compositions as well as softer tonal applications.
The colours are designed to perform consistently across both screen and print. They can be combined freely — whether in tonal triplets, duotones, or more playful mixes.
The display typeface, used for titles and call-to-action messages, is the Google font Parkinsans. The typeface carries the identity. Headlines are set in Medium, with 110% leading and −10 tracking, always in sentence case. The call-to-action is set in Light with Bold accents.
Google font Poppins is used for body copy. Its geometric softness complements Parkinsans, ensuring clarity and balance in longer texts.
The quick
brown fox
jumps over
the lazy dog
The quick
brown fox
jumps over
the lazy dog
The grid is derived from the shortest side of the format, divided by six. This creates a modular corner square, further subdivided into four units.
Margins are typically set to one or two units, depending on the application. The system includes fixed zones for logo placement and call-to-action.
The remaining space is intentionally open, allowing the triangle and typography to take centre stage.
The triangle is the core graphic element of the identity. It represents unity, progression, and orientation. It functions as a playful yet structured device, forming the basis of multiple templates.
The shape is equilateral, with a fixed curvature that scales proportionally.
An optional accent outline can be applied, rotated from centre between +10° and −10°. Depth can be introduced by masking part of this outline, creating a subtle spatial effect.
The triangle primarily acts as an image mask. It frames photography in a distinctive and recognisable way.
Orientation is mainly determined by the composition of the image. Always ensure key subjects are clearly positioned within the mask.
Photography for Wereldhave should feel real, warm and unforced. The overall tone is human, approachable and quietly optimistic, with natural light and warm grading enhancing a sense of comfort and everyday vibrancy.
Avoid staged or overly polished imagery; instead capture candid, in-the-moment scenes that reflect authentic shopping experiences through five pillars.
A source of self-expression. Dynamic, spontaneous moments with attitude — owning the space.
The joy of discovery and abundance. Browsing, exploring, choosing — endless options.
A place for shared moments. Genuine interactions between friends and families.
Intentional crops, spatial awareness, room for the triangle. Natural but considered.
A broad and diverse audience — ages, backgrounds, genders and lifestyles, authentically.
Using these core elements, four base templates have been defined: General, Event, Services, and Gift Card.
They provide structure while allowing for flexibility within the system.
Designed for versatility, the identity performs across all formats and scales. It provides the structure, but leaves room for interpretation.
Creative judgement and the designer's imagination remain key to making each application feel distinct and alive.
The brand kit brings together all essential assets to apply the WeHa identity across formats and contexts. Designed for clarity and consistency.